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SOLIDU: A Rocky Highway Towards Strong Shampoos


Vaiva Žvirblytė, the founding father of SOLIDU, is a trendsetter: her shampoo bars are pure, zero-waste, and even appropriate for laundry your hair in a river. That is the story of a millennial who backpacked by Asia solely to grow to be a pioneer in Lithuanian strong cosmetics. 

Vaiva is an explorer by nature, so she by no means had an issue with uprooting. Earlier than beginning SOLIDU, Vaiva lived in Shanghai for seven years, working as a Chinese language translator. Ultimately, she determined to maneuver again to Lithuania as a result of she couldn’t deal with the smog and the air pollution.

She displays that someday spent in Shanghai is similar as smoking two packs of cigarettes and provides that “In Lithuania, we don’t see trash as a result of there aren’t many individuals. Rubbish containers are hidden. Nevertheless it’s an entire totally different story with 26 million residing in a single metropolis. It’s unattainable to disregard the stench. It made me open my eyes to what’s vital in life and enterprise.”

An Asian Inspiration

Earlier than leaving China, Vaiva went on an extended backpacking journey round Asia throughout which she solidified her beliefs in clear, minimalistic residing. Touring mild meant being aware of her possessions. Shampoos, soaps, and conditioners felt redundant, wasteful, and occasional backpack spills didn’t assist a lot both. 

All of it modified upon discovering an alternate – strong shampoo. A backpacker’s favourite, it is available in travel-friendly sizes, usually resembling small rocks. Vaiva thinks it’s an irreplaceable merchandise, particularly when tenting open air. Strong shampoo bars are largely pure, so that they’re nice for an emergency hair wash. ”Achieved it many instances. Simply don’t make a behavior out of it. Nature is healthier left untouched,” smiles Vaiva.

A Enterprise Is Born

Again in Lithuania, Vaiva went on an experimenting spree – she started mixing, cooking, and researching shampoo formulation in her kitchen, a makeshift laboratory. It grew to become the birthplace of her first strong shampoos and proved in style amongst household and mates. Vaiva knew she was onto one thing. 

After a short stint working at Deeper, a Lithuanian tech startup, she determined it was time for her personal enterprise. “Some folks work nine-to-five and do enterprise on the aspect. However not me. I devoted all of my time to growing my enterprise. In fact, it was scary! It’s at all times scary to offer your soul to an concept. What if others received’t perceive and settle for it? What when you burn?”

Vaiva’s fears stemmed from understanding that Lithuanians have been unaware of strong shampoos. To start with, she needed to promote her merchandise at road gala’s and occasions, attempting to persuade folks and making a gift of free samples. 

2018 was a tough begin. Now SOLIDU has grown into a longtime cosmetics producer, with knowledgeable chemist and a small workforce engaged on manufacturing, advertising, gross sales, and design. 

Zero-Waste and Proud

There’s extra to SOLIDU than simply producing revenue. The corporate’s staff are well-aware that their product is ethically sourced, so there’s a real feel-good perspective about making shampoos with quirky names comparable to ‘Grandma Mentioned’ and ‘Rock Your Physique.’ 

Pure cosmetics have been round for hundreds of years, courting again to historical civilizations. Within the early 1900s, the shift in the direction of mass haircare manufacturing started – pure substances have been changed by cheaper artificial counterparts. Manufacturing unit-made shampoo peaked within the Fifties with the introduction of inexpensive plastic bottles. 

In 2022, we have now an issue – 550 million empty shampoo bottles are thrown away every year in america alone. The UK isn’t far behind with its 520 million

Versus most cosmetics that are 80% water, SOLIDU doesn’t include any of their items. Utilizing solely pure strong substances contributes to diminished packaging and transportation wants. SOLIDU’s low-waste philosophy is immortalized in its most revolutionary characteristic: bio-degradable packaging, which can be utilized as fertilizer. 

In a world of mass manufacturing, strong cosmetics are an unique rarity extra identified within the Center and Far East areas. Whereas Vaiva isn’t accountable for reintroducing strong shampoos to the West, she is well known as a pioneer, educator, and proponent of different life, making her an vital determine within the zero-waste motion. 

Vaiva’s pleased that her Lithuanian-made items additionally discovered a market in Asia. “Our latest addition is Kuwait. We have now additionally seen our items in locations like Hong Kong. It feels nice when your loved one product stands proudly in unique areas you’ve by no means even been to, shelved for thousands and thousands of individuals to see! It’s like waving off your little one occurring an journey.”

Vaiva’s back-to-the-roots method is shortly gaining traction all over the world. With 21 nations on its consumer checklist, SOLIDU goals of increasing to america and Western Europe. A great on-line presence is essential to attaining these objectives – in accordance with Vaiva, 80% of the first-year gross sales got here from the web site, so she seems like Hostinger has contributed to her preliminary success. 

Have you ever used Hostinger? Need to seem on Buyer Highlight? We’d love to inform your story. Attain out at highlight@hostinger.com.

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